How Websites Analyzer can help you
All the benefits of a website analyzer tool
Everybody would love more sales to their website or having more visitors to their blog.
I'd like to let you know there isn't a real shortcut, but only good old fashion work - meaning you'll need to use a Website Analyzer tool and the benefits of doing a website analysis in general.
What is a website analysis?A website analysis is basically a series of tests and check points to see if you’re website is performing it’s best. It’s similar to a health diagnosis when you go for a yearly checkup at the doctor’s office. Your doctor may check your blood pressure, weight, and perform a blood test to see if you have any illnesses.
The website analysis is crucial for fast performance, conversion, lead generation and driving traffic to your website. For instance, the HTML code has to have no errors, keywords need to be used properly, the layout has to structured, the site is easy to navigate, images has to be optimized, alt tags and meta tags has descriptions, there’s no broken links and the speed and performance needs to be fast.
Why should you use a website analysis?Clearly the benefits outweigh the negative side effects. You reap all the rewards, for example increased revenue, more visitors to your site, more page views, and faster performance. Now that we got the idea of a website analysis, lets dive in to the benefits of a website analysis.
How to do a website analysis?Doing a website analysis is really easy. In fact, here’s some suggestions that you can do right now. It’s a no brainier when it comes to free and paid resources. Some you may have heard of and some may be new to you. The Website Analyzer tool by SitesRun is one of the best tool because it gives you keyword suggestions, analyzes your website and generate a free analysis report all for free.
it gives you helpful advice in case you need to rewrite your article and optimize it for more keywords. The more you insert the keywords that’s related to your topic the better it is to rank in Google. This simple tip is to look at all the articles you’re already ranking for and make it more awesome.
It also gives you:
Top pages you are ranking for
Keywords you’re ranking for
All the pages that are driving your traffic
Top SEO pages
How to Generate a Website Report Analysis?If you’re looking to generate a website analysis report then it depends what your goals are. Lots of times you’re looking to reach a certain amount of revenue, customers or something along those lines.
If you’re creating a general website analysis report, there a few KPIs to look for. You want to add a few relevant goals that are important to you just to give you an idea what your report will look like.
The Benefits of a Website Analyzer tool
1 Fix errors in your websiteYou are probably thinking, nothing is wrong. It’s flashy and it does the job, but when you look under the hood there could be many problems you didn’t know that existed.
When you perform a series of tests for performance, search engine optimization and analytics, you'll discover you had multiple issues. These errors consisted of duplicate code, images that weren’t optimized and some links that were pointing to a wrong page.
When you'll fix these matters, your website will load faster and the call-to-action buttons were pointing in the right location.
2 Improved performance and speedTo improve the speed of your website you can start by compressing all you images.
Most times the file on these images could be huge, so it takes longer for your website to load.
There’s tons of sites that you can use to compress your images.
So speed could make a big difference when it comes to visibility, conversion and sales.
What is the recommended loading time?
According to Google, the best practices for loading time is 3 seconds.In a recent survey, Google analyzed 70% mobile landing pages, it took more than 5 seconds to load the images and 7 seconds to load all visual content.
3 Online reputation and Back-linksOkay, maintaining high quality back-links is huge, especially with Google.
Did you know Google has an algorithm for tracking back-links? Yes, it’s true.
They’ve also recently integrated Penguin into their algorithm back in September 23, 2016. This makes Google’s algorithm more sophisticated to underrate Spam link building websites that rank at the top of the page list. This means cheaters is going to lose no matter what.
If a site is linking to your website then you must be giving some value to them, so this is a bonus.
Another thing is that if more sites are referring back to your website, you look more trustworthy to others and Google.
Moreover, Google has not exactly gone over the credibility of ranking your site, but it all boils down to domain authority.
Domain authority consists a number of characteristics, such as link-data, age, size, popularity and trust-related indicators ranked from a score of 1-100.
4 Website SecurityKeeping your website secure at all times is crucial to prevent an attack against hackers.
Making sure you update plugins and applications is important to prevent errors and attacks on your site.
According to Beyond Security, there’s two roads to accomplishing excellent security. First you would have constant alert to new security issues.
By establishing all patches and updates are done at together, have all your applications reviewed and have programmers do their work on site and checked carefully by security professionals.
You would also provide a secure firewall, antivirus protection and run IPS/IDS.
In addition, Beyond Security recommends a regular website analysis scan to ensure the website code was done properly.
Taking precautions will safeguard any vulnerabilities to your data.
5 Data AnalyticsYou probably guessed that Google Analytics is the most popular source of data analytics on the planet and you’re right.
If you haven’t installed this program on your site, then you could be losing out on thousands or millions of dollars left on the table.
Here’s some features of Google Analytics:
Understand your customers better through data
Connect your insights to results
Built for small business and large enterprises
Improve business across sites and apps
Visualization and Reporting
6 Social media analysisBefore we dive deep into social media you have to ask yourself a few questions, such as:
What platforms do your target customers use?
What platforms are appropriate for your business model?
What kind of content does your customers enjoy?
Are you producing regular content?
What time of day are you posting?
Which posts are getting the most likes and engagement?
There’s a few options when it comes to using social media. Everyone knows the most common platforms out there, which include Facebook, Instagram, Twitter, LinkedIn, and Snap chat.